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GC Challenge


The GC (Gospel Conversations) Challenge is an opportunity to join together as churches, associations and state conventions to pledge our commitment to having gospel conversations.

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What is GC Challenge?

Dr. Paul Chitwood's GC Challenge Video

John Adams, KBC Campus Missionary - University of Louisville

Andy McDonald, Church Evangelism Strategist

GC Challenge in Kentucky Today

Major evangelistic initiative being launched at KBC annual meeting

LOUISVILLE, Ky. – The Kentucky Baptist Convention will launch a major evangelistic initiative next month intended to get Christians talking to others about Jesus.

The Gospel Conversation Challenge will officially begin in Kentucky at the KBC annual meeting on Nov. 14 at Highview Baptist Church’s east campus in Louisville.

“The concept is quite simple; we want to challenge 750,000 Kentucky Baptists to tell their relatives, friends, co-workers, neighbors, everyone, about Jesus, to tell them what He has done for them,” said KBC Executive Director Paul Chitwood. “The potential impact is incredible. If every church accepts this challenge, we could turn our state upside down for Christ.”

The initiative is the brainchild of the North American Mission Board with help from LifeWay Christian Resources, the Southern Baptist Convention’s Executive Committee and state-level Baptist leaders.

Already, a website – – is in place that offers full details. The website includes a “Gospel Conversation Pledge,” which pastors can sign committing how many gospel conversations their church will have between now and June 2018.

There is also a place to record and upload videos of people sharing about their most recent gospel conversation. A prayer guide and additional resources are also available.

NAMB President Kevin Ezell said the purpose is to get people to consistently share the gospel by intentionally looking for opportunities to unchurched people.

“When you do that, I have found in my own life that I am much more accountable to doing it and taking advantage of every opportunity,” Ezell said.

Todd Gray, KBC’s evangelism team leader, said the Southern Baptist Convention’s decline in baptisms reflects that “our people aren’t having gospel conversations and, in effect, have stopped evangelizing.”

“It’s our goal to see 1 million gospel conversations pledged across North America,” Gray said. “If that happens, the harvest will be truly plentiful."